Hi, I'm Yoni
I help people and organizations
imagine and design a better future
With a mix of curiosity, collaboration, deep customer and human focus,
and extensive experience in business strategy and transformation,
I bring fresh perspectives to solving complex challenges.
I've used these skills and approaches to help some of the largest
global businesses, national nonprofits, local small businesses and startups
to develop and execute new strategies, envision new northstar visions,
improve their operations and experiences, and scale sustainable success.
Experience across many industries,
but always with a human-centered approach
I solve problems differently because I think differently
I love to play at the intersection of human needs, technological possibilities, and business essentials
to innovate a better future.
Deep curiosity
About why we are how we are
and why the world is the way it is.
Insight engine
Connecting ideas and principles across different knowledge domains
Clarity creation
Creating options and communicating tradeoffs in decisions and actions
Alignment that drives acceleration
I've spent the last 8 years at Salesforce, where I helped to generate more than $90M in Annual Contract Volume by leading account strategy sessions, pre-sales structured innovation and digital transformation consulting engagements, and Innovation Center meetings for execs at F500 enterprise customers across financial services, healthcare, and tech industries.
“Yoni stood out as a very thoughtful, strategic and insightful partner. Not only did he come to the table with a strong understanding of our industry, but he also listened closely to our feedback and unique needs to provide recommendations that were truly customized. Yoni has a strong command of storytelling by weaving data and insights to make a compelling case.”
"Yoni is one of the most impressive collaborators I've ever met. He takes an idea and works with the team to create a strategic plan and ultimately, a highly valued output.
Yoni's value was apparent to the Salesforce team as well as the client. In fact, a C-suite member invited Yoni to present at the next board meeting. It is safe to say that Yoni's executive presence is undeniable—when he speaks, people listen (and almost always agree)!”
"Yoni is an exceptional professional with a remarkable executive presence, consistently demonstrates strategic thinking with a keen ability to consume and make sense of complex challenges with ease. Yoni's communication skills are top-notch, enabling him to articulate ideas clearly and persuasively to both colleagues and customers.He has a unique talent for fostering collaboration and driving projects to successful completion, always with a focus on achieving the best outcomes for the team, the customer, and the organization.”
Projects
I generally work on a project basis, broken into a discovery phase, a synthesis and co-creation phase,
and a solution crafting and delivery phase
M&A: Reaccelerating growth of an acquired company
Challenge
An acquired company's new logo growth had dropped to ~0, a new executive was tasked with quickly turning things around.
Actions
I conducted interviews with a large number of stakeholders across both acquiring and acquired companies, unearthed where things had stalled out, tensions, and differences in philosophies, to help articulate a 90 day plan to help get the acquired company back to growth across enablement, incentives, and product packaging.
Outcome
The CRO and CIO praised and implemented work, leading to 40% YoY growth
Financial Services: Delivering intuitive, empathetic, and insightful experiences across digital and physical B2B journeys
Challenge
A large employee benefits provider wanted to increase the number of customers with both wealth and health solutions, growing more products per customer and winning more RFPs
Actions
I developed executive workshops and synthesized findings to executives, delivering a vision of the future experience.
Outcomes
Our sponsors told us, "you articulated that better than we ever have!"
Social Media: Transforming Ad Sales Experience and Startup GTM
Challenge
A major social media company wanted to accelerate it's flagging ad sales while launching a net-new offering and getting new Go-to-Marketing motion off the ground. We were asked to develop a future state ad sales and startup GTM experience vision and roadmap.
Actions
I co-led the project, specifically leading all strategy, customer, and content workstreams, including customer interviews and synthesis, stakeholder touchpoints, and workshop facilitation
Outcome
The company adopted our recommendations and started building new features, which immediately translated to sales productivity
Be in touch
I'm open to full-time, part-time, and contract opportunities